Looking at Ads

In this advertisement for Dawn dish soap the company uses Pathos, to guilt consumers into buying their soap in order to help save the animals that were harmed by the BP oil spill.

This is an ad for Sprint, the company uses logos to tell consumers that although some cell phone companies advertise that if you pay a certain amount of money your Internet is unlimited and will always be fast, When in actuality it wont. This ad depicts four cell phone companies Sprint(yellow), Verizon(red), T-Mobile(pink), and AT&T(blue). In this ad Sprint says that the companies stick to their word for awhile but the more and more you use the Internet on your phone they either cut you off completely or slow down the speed of your Internet, and by saying the other companies do that and that they do not it makes Sprint look like the obvious smart choice in sell phone providers.



 

This picture from a Clorox commercial uses Ethos to establish credibility with consumers by comparing a sock that been washed with Clorox bleach with one that has been washed in “the leading competitors” bleach.